Make AI make sense.
You don't need to know how an internal combustion engine works to drive a car. Same with AI. Five-minute reads with animated diagrams, for the times you need to explain it to your team, your aunt, or your future self.
Start here if you're new to AI.
The five concepts you need to be able to use in a sentence before any of the cost-and-strategy stuff matters.
What is an AI agent?
The 90-second answer your aunt can understand. With an animated loop showing exactly what an agent does, all day.
5 min · with diagramHow AI actually works (no math)
The four things you need to know to make decisions about AI for your team. Pattern-matching, confidence, context, narrow tasks.
5 min · with diagramAgent vs assistant vs chatbot
Which one does your small business actually need? A side-by-side that ends the confusion.
5 min · with diagramThe AI vocabulary cheat sheet
15 terms every operator should be able to use in a sentence. Print it. Hand it to your team. Done.
4 minAI vs automation vs ML vs RPA
A plain-English decoder. Most SMBs should skip RPA entirely. Here's why.
6 minWhat "AI training" actually means
And whether your data is being used to train models you didn't sign up for.
4 minWhen you're picking what to build.
Cost, scope, where to start, what to skip. The boring-but-load-bearing decisions before anyone touches code.
What an AI agent costs
The 3 prices nobody tells you. With an animated tier comparison: $99/mo SaaS · $4,995 productized · $25k+ custom.
5 min · with diagramWhere do I start?
A decision tree. 4 yes/no questions, ends with one of 5 SKUs matched to your actual signal.
5 min · with diagramBuild vs buy AI for a small team
When does $4,995 once beat $99/month forever? The SaaS subscription trap, decoded.
7 min5 signs you're ready for an agent
(And 3 signs you aren't yet.) A self-qualifying gate. Take it before you book anything.
5 min5 things never to use AI for
The hidden landmines: anything where confidently-wrong has real consequences. Legal, medical, anything money-moving.
5 minHow to test an AI tool before paying
The 5-question evaluation. If it can't pass these, no demo will save it.
5 minWhat can go wrong.
Hallucinations, safety, snake oil. Everything you should make sure you understand before you ship AI in front of a customer.
Why AI gets things wrong
Hallucinations explained without the hype. The output style won't tell you which answer is right. Here's what to do about it.
6 minAI safety for operators
The 4 rules that actually matter for a small team. Forget the policy theater.
5 minHow to spot AI snake oil
The 7 red flags in a vendor demo. Save yourself a $99/mo subscription you'll cancel in 30 days.
6 minPrompts: the 5-question template
How to ask AI for what you actually want. One template that beats 90% of the "prompt engineering" content.
4 minThe cost of AI in 2026
From free to enterprise, decoded. With the SMB-anchored ranges nobody else publishes.
7 minThe AI workflow audit playbook
How to find your highest-ROI build. The exact framework PG uses on real prospect calls.
7 minIf you run a specific kind of business.
The same concepts, but with vertical-specific examples and the exact workflows operators in your industry have automated.
Ready to find out what we'd build for you?
The free 30-minute Audit walks your week with you and outputs a ranked list of 2-3 candidates with prices. No fluff, no follow-up sequences.