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Pillar · 05 · The decisions

Where do I start with AI?

Four yes/no questions. Each one routes you to one of five specific agents. The whole decision takes 90 seconds and ends at a price.

The 4-question decision tree
Question · 01
Are you (the owner) personally drowning in client email?
Yes → Inbox Triage, $2,995No → next question
Question · 02
Do you draft proposals, RFPs, or quotes that eat 15+ hours/week?
Yes → Proposal Drafter, $3,995No → next question
Question · 03
Is your sales team doing lots of calls but the CRM never gets updated?
Yes → Meeting Notes to CRM, $4,995No → next question
Question · 04
Do you miss real revenue because phones ring when nobody's there?
Yes → AI Receptionist, $4,995 + $497/moNo → CRM Hygiene Sprint, $2,495

Most "where do I start with AI" content gives the same answer: "identify your goals, pick a tool, start small." Useless. Nobody starts with that. Operators start with "what's the one thing I can buy that demonstrably gets me 5 hours back this month."

So here's the actually-useful version. Four questions. Each one points to one of five productized agents we ship. You can read them all in 90 seconds and end at a price tag.

Question 1: Are YOU drowning in client email?

If you're the owner of a 5-25 person team and you spend more than 1.5 hours a day in your inbox replying to clients, vendors, and prospects, this is your fastest win. Inbox Triage ($2,995, 7 days) reads incoming email, categorizes it, drafts replies in your voice, and queues each draft for you to approve in 1-2 clicks.

Typical outcome: a founder who was doing 2-3 hours/day in email drops to 30-40 minutes of review. Payback in 3-5 weeks at SMB hourly value.

Question 2: Do proposals eat your week?

If you're a sales lead, agency principal, or consultant who spends 15+ hours/week drafting proposals, RFPs, scopes, or quotes, Proposal Drafter ($3,995, 7 days) is the play. It learns your template, line items, standard pricing, and tone. New inquiries become 80%-complete drafts you review and ship in 15 minutes instead of 2 hours.

Typical outcome: 20-hour proposals become 2-hour reviews. Payback in 4-6 weeks for a sales role making $75/hr equivalent.

Question 3: Is the CRM a graveyard?

If your team does discovery calls, demos, or customer check-ins but nothing makes it back into the CRM, Meeting Notes to CRM ($4,995, 7 days) automates the after-call paperwork. The agent joins the call, transcribes, summarizes, extracts action items, updates deal stages, and pings the next-action owner.

Typical outcome: a sales manager stops chasing reps for updates. CRM becomes a live system of record instead of a haunted spreadsheet. Payback in 6-10 weeks.

Question 4: Are you bleeding revenue from missed calls?

If you're in dental, professional services, contracting, salons, or any customer-facing SMB where the phone rings, AI Receptionist ($4,995 setup + $497/month) picks up every call 24/7, books appointments into your calendar, qualifies leads, and texts confirmations. Most missed calls are revenue that walks away. The receptionist closes that gap.

Typical outcome: a 4-location dental practice with ~30 missed calls/week recovers 70% of them. Payback in 2-4 weeks at typical SMB transaction values.

The fifth option: CRM Hygiene Sprint

If you didn't say yes to any of the four above but your CRM is full of dead, duplicate, or stale data, CRM Data Hygiene Sprint ($2,495, 7 days) is the wedge. It de-dupes, enriches, and refreshes your existing CRM data without you buying another Apollo subscription. Often the cheapest first-AI project for a RevOps lead.

The whole point of productizing five SKUs is so you don't have to figure out the build from scratch. One yes/no question maps to one SKU with one price. Pick the question that sounds most like your week.

What if NONE of these sound like my week?

Then the answer is probably the free 30-minute Audit. We walk your week with you and either: (a) point you to a custom build (Tier 3, $25k+), (b) suggest a SaaS wrapper (Tier 1, $20-$99/mo), or (c) tell you to skip AI for now because your bleed isn't AI-shaped yet.

The audit is genuinely free. There's no follow-up sequence. You get a written summary and a price for whatever we'd recommend.

Still not sure which question is yours?
The free 30-minute Audit
No charge · No follow-up sequences

A 30-minute call. We walk your actual week with you, identify the 2-3 highest-leverage automation opportunities, and output a ranked list with prices. About 60% of audits end with a productized agent recommendation. ~30% end with "wait, you don't need AI for this yet." The remaining 10% route to a custom build.