Weekly Competitor Brief, Alchmy

What's in each brief

What changed: dated, with a link to the source.
My read: what it means for you, labelled as my read.
One option for the week.
What I checked: the pages with no material change, listed at the end.

What I watch

Your competitors' public pricing, product and changelog pages, blogs and newsrooms, careers and trust pages, plus dated news and press. Some companies' terms bar automated access to their sites. For those I work from public archive copies and news, so a change can show up a few days late.

How it works

You pay for the first month and confirm your competitors. I'll propose a list from your own site, up to eight.
The first brief arrives the Monday after, at least three business days later, then every Monday by 10am your time.
Reply with questions. I answer within one business day.

Price

$1,000 for the first month, which is four briefs, paid upfront. With the fourth brief I'll ask whether you want to keep going. If you do, it's $1,000 a month, invoiced at the start of each month, and you can stop any time by email. If you don't reply, nothing is charged and the briefs stop.

Quiet weeks and mistakes

A quiet week still gets a brief: a short note of what I checked, plus anything announced for later. If your first four weeks turn up fewer than four material items in total, you get two more weeks free.

Every claim links to its source, and I check each one before it goes out. I'll still get one wrong sometimes. Tell me and I'll fix it within one business day and note it in the next brief.

Not included

Battlecards, win/loss interviews, sales training, analysis of your CRM or call recordings, paywalled or analyst sources, logging in to competitors' products, and any guarantee that every change gets caught.